Crossing the Chasm

Editorial review

Geoffrey Moore extends Everett Rogers's diffusion-of-innovations model with a key insight: between early adopters and the early majority lies a chasm where most technology products quietly die. He prescribes a focused, beachhead strategy for crossing it — pick one segment, dominate it, then expand.

Summary

Geoffrey Moore extends Everett Rogers's diffusion-of-innovations model with a key insight: between early adopters and the early majority lies a chasm where most technology products quietly die. He prescribes a focused, beachhead strategy for crossing it — pick one segment, dominate it, then expand.

Key takeaways

• 1

  Crossing the Chasm rewards readers who want depth as well as momentum.

• 2

  The atmosphere and prose earn a second look after the final chapter.

• 3

  A strong literary fiction discovery on Isahe.

• 4

  Isahe highlights it for balanced, premium editorial curation.