Influence

Editorial review

A social psychologist spends years going undercover in sales, fundraising, and recruitment training programs to identify the small set of psychological levers that reliably produce 'yes.' Each principle is illustrated with field examples and laboratory studies, then closed with defensive tactics.

Summary

A social psychologist spends years going undercover in sales, fundraising, and recruitment training programs to identify the small set of psychological levers that reliably produce 'yes.' Each principle is illustrated with field examples and laboratory studies, then closed with defensive tactics.

Key takeaways

• 1

  Influence rewards readers who want depth as well as momentum.

• 2

  The atmosphere and prose earn a second look after the final chapter.

• 3

  A strong literary fiction discovery on Isahe.

• 4

  Isahe highlights it for balanced, premium editorial curation.