The E-Myth Revisited

Editorial review

Michael Gerber argues that most small businesses are founded by skilled technicians who mistake their craft for a business — and end up trapped. The book offers a 'turnkey' approach: design the business as if it were a franchise prototype, regardless of whether you intend to franchise it.

Summary

Michael Gerber argues that most small businesses are founded by skilled technicians who mistake their craft for a business — and end up trapped. The book offers a 'turnkey' approach: design the business as if it were a franchise prototype, regardless of whether you intend to franchise it.

Key takeaways

• 1

  The E-Myth Revisited rewards readers who want depth as well as momentum.

• 2

  The atmosphere and prose earn a second look after the final chapter.

• 3

  A strong literary fiction discovery on Isahe.

• 4

  Isahe highlights it for balanced, premium editorial curation.